Primus Character Design

What Primus wanted was something fun, entertaining and memorable. With a team of skilled individuals, the Primus character was born. From start to finish, we raised and developed this character, giving him a unique style, personality and purpose. My part involved the creation of the blue LED displays of the eyes and icons .

The character was used on the company website, print materials and roughly 40 billboards across Ottawa and the Greater Toronto Area.

Role: Designer
Client: Primus
Tools: Photoshop